GainTrace - Customer success platform with churn prediction built in

What is GainTrace

Every CS team knows the feeling. Your renewal is 30 days out, and suddenly you realize the account stopped logging in three weeks ago. The warning signs were there — a dip in feature adoption in Mixpanel, a spike in support tickets in Zendesk, a slow billing conversation in Salesforce — but they lived in five different tools, owned by five different people, reconciled in a spreadsheet that was already two weeks stale.

You're not alone. Recurly Research puts the annual cost of churn in SaaS at $1.6 trillion. Industry research suggests 67% of that churn is preventable if you catch the signals early enough. And here's the uncomfortable part: ProfitWell found that the average warning window before churn is just 14 days. Yet most teams take 5–7 days just to respond to a churn signal once they see it — assuming they see it at all.

That gap between "when a customer starts slipping" and "when anyone notices" is where too many accounts are lost. Not because the team doesn't care, but because the data is scattered and the process is manual.

GainTrace exists to close that gap. It's a customer success platform that unifies signals from 20+ data sources across your tech stack into one live, explainable health score — with churn prediction built in. Instead of five spreadsheets and a prayer, you get a single number per account that tells you who's at risk, why, and what to do next.

The positioning is simple: a customer success platform that works without working for it. No admin to hire, no engineering tickets, no setup marathon. Built by Girasol Technologies LLP, it's designed so a CSM or CS leader can configure scores, playbooks, and reports — and let Trace AI handle the heavy lifting from there.

Don't take our word for it. Anil Salvi, CRO at Saleshandy, put it this way: "We tested every major CS platform. GainTrace stood out. In week one, it caught churn risks we'd have missed and saved us $17K. My team actually loves using it."

GainTrace Core Features

Once you understand the problem, the features start to feel like the obvious answer. Here's how each core capability attacks a specific pain point.

Unified Data / Product Signals

The pain: Your team spends hours exporting CSVs from Salesforce, Stripe, and Mixpanel, then reconciling them by hand — and by the time the spreadsheet is done, it's already outdated.

The fix: GainTrace ships with 20+ pre-built connectors — Salesforce, HubSpot, Stripe, Mixpanel, PostHog, Amplitude, Intercom, Zendesk, Snowflake, BigQuery, and more. You connect a source with OAuth or an API key in under 30 minutes, using drag-and-drop, no-code field mapping. Every raw event is normalized into a single, time-ordered feed per account in under 5 seconds, so a Salesforce opportunity update and a Mixpanel feature-adoption event appear side by side.

The best part: signals classify themselves. The classification engine automatically tags every incoming event as a churn risk indicator, an expansion opportunity signal, an activation trigger, or a health status update — with zero manual rules. Accuracy improves as more data flows in.

Trace AI

The pain: Health scores that depend on CSMs remembering to log notes are worthless on Friday afternoon.

The fix: Trace AI is an AI agent that monitors every account 24/7. It auto-captures signals from product usage, billing, support, and email, so the health score updates whether or not anyone types a word. It also tells you who to act on and why before you even open a dashboard — no more guessing which account deserves your attention this morning.

Churn Prediction

The pain: Single-source rules engines flag churn too late, or worse, cry wolf so often you stop listening.

The fix: GainTrace combines multi-signal AI across CRM engagement, product usage, billing events, support ticket patterns, and NPS responses to surface churn risk up to 45 days before renewal. Every prediction is explainable signal by signal, so your CSM knows why an account is at risk before picking up the phone. Most customers see actionable predictions within 2 weeks of connecting their first data source.

Automations & Playbooks

The pain: Even when you spot a problem, executing the response is a manual marathon of emails, Slack pings, and CRM tasks.

The fix: When risk rises or expansion shows up, GainTrace triggers the next step automatically. A single signal kicks off an orchestration chain — automated CS email, Slack alert to the account team, CRM task creation, and in-app product messages — all executing simultaneously in under 60 seconds. Playbooks push directly into Salesforce and HubSpot as native CRM objects, so there's no new tool to adopt. Safeguards like frequency caps, approval gates, and audience exclusions keep you from over-communicating.

Revenue Analytics (NRR Dashboard)

The pain: Your CFO asks "what's at risk this quarter?" and you don't have a defensible answer.

The fix: GainTrace unifies revenue data into a single real-time NRR dashboard. It breaks net revenue retention into its components — new, expansion, contraction, churn — per cohort, segment, and plan. Every movement is paired with the at-risk ARR behind it, and an AI-driven forecast gives you confidence intervals instead of point estimates. One-click export to PDF, PowerPoint, and CSV when the board needs the story.

Who Uses GainTrace

Different roles carry different versions of the same churn problem. Here's how GainTrace lands across the team.

For CEOs: Revenue Visibility

You need one number that shows where ARR stands and what's at risk — not a stack of reports that each tell a different story. GainTrace gives you a live NRR dashboard that's the definitive source of truth for you and your board. When a board member asks "what's at risk this quarter?" you have an answer backed by real underlying data, not a vibe.

For RevOps: Autopilot Routing

Manually triaging every signal and routing it to the right owner is a full-time job you shouldn't have. GainTrace routes signals to the right account owner automatically — the churn alert hits the right inbox, the expansion signal reaches the right sales rep, and no one has to babysit the flow.

For CS Managers: Live Intelligence

You're done chasing spreadsheets and asking "what happened to this account?" in weekly meetings. Your team sees every account's health in one view, prioritized by risk, with the reasoning behind each score. Instead of trusting gut feel, you allocate team attention where the data says it matters most.

For Sales Leaders: Pipeline Generator

Expansion revenue doesn't knock — it shows up in usage and billing signals first. GainTrace automatically surfaces expansion opportunities from those signals, turning your existing accounts into a repeatable pipeline source your sales team can actually trust.

For CFOs: NRR Forecasting

The CFO wants to know how much recurring revenue is safe, what's at risk, and what's coming. GainTrace quantifies at-risk ARR before renewal, pulls real-time NRR straight from billing and CRM source data, and backs forecasts with AI-driven confidence intervals. Finance gets a defensible number, not a gut estimate.

Pricing Plans

GainTrace's pricing philosophy is refreshingly direct: one plan with every feature and unlimited teammates, priced by the size of your book of tracked companies — never by team size. No feature paywalls. No implementation fee. No surprise AI bills. And here's the kicker: one saved account can cover your entire year.

Plan Comparison

The Free plan is free forever on the first 25 companies — no credit card, no trial clock. It includes 100 contacts, 5,000 events/month, 3 live connectors, Trace AI scoring, and 100 automations/month. When you upgrade, every score, timeline, and connector you've already set up carries over.

GainTrace One runs from $99/month for 100 companies up to $999/month for 2,500. Annual billing gets you 2 months free. Grow past your band? Move the slider up, or opt into overage at $1.50 per extra company a month — the band is always the better deal. Hard caps prompt an upgrade, never a shutdown, so there are no surprise bills.

Overage & scaling: Priced by companies tracked, scaling follows your book of business, not your headcount. EU-resident data (Ireland, eu-west-1) is the default on every plan.

Optional add-ons:

• Trace AI Teammate (agent that drafts, briefs, triages): $199/mo

• Whitelabel Customer Portals: $99/mo

• Dedicated Success Manager: $99/mo

• Advanced compliance controls (SCIM, audit log export, retention controls): $99/mo

• White-glove onboarding: $999 one-time

Free on every plan, forever: surveys and NPS, SAML SSO, DPA, API access, all standard integrations, unlimited teammates.

Integrations & Ecosystem

The reason GainTrace feels "plug and play" instead of "integration surgery" is the breadth — and the depth — of its connector ecosystem. Here's what you get:

CRM & Sales: HubSpot, Salesforce, Attio, Pipedrive, Close Analytics: Mixpanel, Amplitude, Segment, PostHog, Heap, Google Analytics Communication: Slack, Intercom Customer Support: Zendesk, Freshdesk, Fireflies Billing: Stripe, Chargebee, ChartMogul Plus: Gong, Calendly, Cal.com, Zoom, Custom Webhook, and the GainTrace SDK

Enterprise warehouse connectors: BigQuery and Snowflake are available for teams that need to unify data at warehouse scale.

No connector for your tool? GainTrace accepts custom events via REST API and webhooks. Any system that can send an HTTP request can push data into the unified feed — no ETL engineering required.

Connector maintenance is handled for you. GainTrace monitors connector health continuously, alerts your team if a sync fails or an API version changes, and provides a guided resolution flow. Pre-built connectors are updated by GainTrace whenever source APIs change.

Playbooks integrate natively. Automated playbook actions push directly into Salesforce, HubSpot, and Slack as native CRM objects — tasks, activities, and workflow triggers. No new tool adoption, no duplicate work, no copy-paste between systems. Every playbook execution is tracked end-to-end with save rate, response rate, time-to-resolution, and revenue impact.

Free Tools Ecosystem

GainTrace also publishes free customer success utilities: a

• Cost of Churn Calculator (/tools/cost-of-churn-calculator)

• Customer Success Scorecard builder (/tools/customer-success-scorecard)

• Net Revenue Retention Calculator (/tools/nrr-calculator)

These are useful whether you're a GainTrace customer or still evaluating the space.

Getting Started

Implementation anxiety is real — most CS platform rollouts carry a six-figure services bill and a nine-month timeline. GainTrace inverts all of that.

Sign up with Google, Microsoft, or your work email. The Free plan covers 25 companies forever — no credit card, no trial clock. Live in days, not a year, with no professional-services invoice.

No admin to hire. A CSM or CS leader configures scores, playbooks, and reports. Trace AI handles the heavy lifting: auto-capturing signals from product, billing, support, and email so scores stay current without manual upkeep.

Here's the typical timeline: average setup is 14 days with zero engineering resources. Most customers see actionable churn predictions within 2 weeks of connecting their first data source.

The path to value looks like this:

1. Sign up — free on 25 companies, no card required

2. Connect your first source — OAuth or API key, no-code field mapping via drag-and-drop, under 30 minutes

3. Let signals classify themselves — the engine auto-tags churn risk, expansion, activation, and health updates

4. Watch scores go live — one explainable health score per account, updating around the clock

5. Let playbooks fire automatically — risk rises or expansion appears, and the next step executes across your stack in under 60 seconds

Want a guided walkthrough? Book a 30-minute demo or sign in at app.gaintrace.com to start immediately.

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